Understand what drives Filipino consumers, so you can test every ad, offer, and idea before launch.
Understand the motivations behind a response, compare ideas, and refine your message before investing in media.
See which values and emotions each idea triggers, segment by segment.
Test an idea, change the message or audience, and run it again.
Prioritize the strongest ideas before investing in fieldwork.
Move from “let’s see what happens” to “let’s learn what is likely to happen first.”
Your campaign thesis, strategy and message concepts.
Run audience reactions across target segments before spending budget.
Read campaign scores by segment, and the reasons behind each one.
Refine creative, tone and targeting before launch.
Predikta ranks the options and explains why. The call stays with you.
Go live with the version most likely to perform, then track live comments with Listen.
Predikta brings together the what, the why and the how of Filipino behavior. Each layer feeds the others, so every result comes with the reason behind it.
Our own nationwide, in-person survey, modeled into 69.8M psychographic profiles.
Validated frameworks read each profile’s personality, values, emotions and biases.
Behavioral AI agents carry each profile and react in character to your ad, offer or idea.
The what, the why and the how, working as one model.
Test your ad, offer or idea on survey-based modeled audiences.
In a blind backtest with AdSpark, Predikta scored real ads without seeing their results. The ads it ranked highest got more clicks, and cheaper clicks.
*Blind backtest of 200 real ads with AdSpark, April 2026 (800M+ impressions), top 20% vs. bottom 80%. **Netopia AI sentiment-simulation study, arXiv 2505.22125.
How a blind backtest with AdSpark put Predikta’s scores against real campaign results, and what it means for your next brief.
Read on MediumThe study reports 92% survey-response alignment (QWA) and sentiment alignment of up to 88% in framing tests.
Read on arXiv| Question | Traditional research | Predikta simulation |
|---|---|---|
| When you can test | Before or after launch | Before launch, then iterate |
| Time to an answer | Weeks of fieldwork | Insights in minutes |
| Testing cost | Recruitment and fieldwork | Credits per simulation |
| Type of insight | Focus group or survey | Scores and reasons by segment |
| How teams iterate | Collect another round of responses | Revise the message and simulate again |
Every capability maps to a decision: back the message most likely to connect before a single peso goes to media.
Marketers, founders and partners on what changes when you understand the human response before you commit.
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Financial services
“Predikta can be the smartest shortcut… through this type of system, your messages will be more pointed, more relevant.”
EdTech
“Instead of relying solely on traditional A/B testing after launch, Predikta enables us to validate our messaging earlier, helping us create more audience-led content and make smarter, data-driven marketing decisions.”
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Retail · Live selling
“When it comes to live selling, you don’t have to be guessing all the time when it comes to the scripts and angles on how to sell particular products.”
