Understand what drives Filipino consumers, so you can test every ad, offer, and idea before launch.
Understand the motivations behind a response, compare ideas, and refine your message before investing in media.
See which values and emotions each idea triggers, segment by segment.
Test an idea, change the message or audience, and run it again.
Prioritize the strongest ideas before investing in fieldwork.
Move from “let’s see what happens” to “let’s learn what is likely to happen first.”
Your campaign thesis, strategy and message concepts.
Run audience reactions across target segments before spending budget.
Read campaign scores by segment, and the reasons behind each one.
Refine creative, tone and targeting before launch.
Predikta ranks the options and explains why. The call stays with you.
Go live with the version most likely to perform, then track live comments with Listen.
Predikta brings together the what, the why and the how of Filipino behavior. Each layer feeds the others, so every result comes with the reason behind it.
Our own nationwide, in-person survey, modeled into 69.8M psychographic profiles.
Validated frameworks read each profile’s personality, values, emotions and biases.
Behavioral AI agents carry each profile and react in character to your ad, offer or idea.
The what, the why and the how, working as one model.
Test your ad, offer or idea on survey-based modeled audiences.
In a blind backtest with AdSpark, Predikta scored real ads without seeing their results. The ads it ranked highest got more clicks, and cheaper clicks.
*Blind backtest of 200 real ads with AdSpark, April 2026 (800M+ impressions), top 20% vs. bottom 80%. **Netopia AI sentiment-simulation study, arXiv 2505.22125.
How a blind backtest with AdSpark put Predikta’s scores against real campaign results, and what it means for your next brief.
Read on MediumThe study reports 92% survey-response alignment (QWA) and sentiment alignment of up to 88% in framing tests.
Read on arXiv| Question | Traditional research | Predikta simulation |
|---|---|---|
| When you can test | Before or after launch | Before launch, then iterate |
| Time to an answer | Weeks of fieldwork | Insights in minutes |
| Testing cost | Recruitment and fieldwork | Credits per simulation |
| Type of insight | Focus group or survey | Scores and reasons by segment |
| How teams iterate | Collect another round of responses | Revise the message and simulate again |
Every capability maps to a decision: back the message most likely to connect before a single peso goes to media.
Marketers, founders and partners on what changes when you understand the human response before you commit.
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Financial services
“Predikta can be the smartest shortcut… through this type of system, your messages will be more pointed, more relevant.”
EdTech
“Instead of relying solely on traditional A/B testing after launch, Predikta enables us to validate our messaging earlier, helping us create more audience-led content and make smarter, data-driven marketing decisions.”
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Retail · Live selling
“When it comes to live selling, you don’t have to be guessing all the time when it comes to the scripts and angles on how to sell particular products.”
Agency partner
“With Predikta, we can prescribe what our clients at AdSpark should do before they implement their campaigns, saving them the time, effort, and investment.”
Ecosystem partner
“Businesses must move from reactive strategies to predictive, data-led success.”
A typical face-to-face study takes 4–6 weeks and costs an estimated ₱1.5M–₱2.5M. Predikta simulates selected audiences from 69.8M modeled Filipino profiles in minutes, without new recruitment or fieldwork.
Estimated local cost and turnaround for common research methods
| Research type | Sample size | Estimated local cost | Turnaround time |
|---|---|---|---|
| Focus group discussionQualitative | 8–10 respondents | ₱50,000 – ₱150,000per group | 1–2 weeks |
| Online quantitative surveyQuantitative | 500 respondents | ₱350,000 – ₱450,000 | 2–3 weeks |
| Face-to-face (F2F/CAPI)Quantitative | 1,000 respondents | ₱1,500,000 – ₱2,500,000 | 4–6 weeks |
Predikta simulationQualitative + quantitative |
Defined per simulationFrom 69.8M modeled profiles | A fraction of the cost | Minutes |
Predikta doesn’t replace these studies. It helps you decide which ideas deserve one. Traditional costs are Netopia AI estimates of typical local rates; bars show turnaround on the same 0–6 week scale.
Try your campaignEach part of the platform answers a question your team has to settle before and after launch.
Set filters like region and age, and Predikta builds the audience. See the persona mix inside it, so you can shape a message around how these people choose.
Try your campaign“I prefer familiar brands that I can trust to deliver good value.”
Familiarity, reliability, and value guide their choices.
Compare overall ratings and emotional responses before launch.
Try your campaignAfter launch, Listen groups live comments into themes and pulls out representative comments, so you can see what people are saying and what to change next.
Try your campaign“Not too sweet, just right. Sana permanent na ’to!”
“A bit pricey for the size, but I’d buy it on promo.”
“Available na ba sa Cebu? Wala pa sa branch namin.”
People like the taste. Price is the main hesitation, and many ask where to buy it. Next post: list the stores and the promo.
From understanding your audience to listening after launch.
Build an audience, or bring your own through MAP ME. See what drives their decisions.
Ask modeled audiences questions. Explore their motivations and objections before fieldwork.
Compare ads, concepts and offers before you commit media spend.
Track live comments, sentiment and themes. Refine your next campaign.
MAP ME turns the customer data you already hold into a live behavioral model of your audience. Every customer record gets its own psychographic score, calibrated to Filipino norms, so your team can test decisions on modeled versions of your customers in Predikta.
| Customer | Top category | Orders |
|---|---|---|
| C-10482 | Snacks | 12 |
| C-10483 | Beverages | 4 |
| C-10484 | Personal care | 9 |
Simulate selected audiences from 69.8M modeled Filipino profiles across all 18 regions—and get insights in minutes.
See how modeled Filipinos respond to your ad, offer or idea before you launch.
Starts at Php 20,000
Learn how reactions differ across the Philippines before you commit your campaign budget.
More questions? Contact us below.
Predikta is Netopia AI’s behavioral simulation platform, built on how 69.8 million Filipinos think, feel and decide. It shows how modeled Filipino audiences are likely to respond to an ad, offer or idea before launch, and why.
Pick an audience, add your campaign context, and test your customer-facing copy or concept. Behavioral AI agents, each carrying a survey-based profile, respond in character. You get campaign scores by segment, from appeal to purchase intent, each with a written reason. It works like a dynamic survey: change the ad, offer or audience, and ask again.
From Netopia AI’s own nationwide, in-person survey, fielded in Q4 2024 and modeled into 69.8M psychographic profiles covering all 18 regions. The published study describes 2,485 respondents sampled across 17 administrative regions and a 150-item instrument. Its ±1.97% sampling margin of error does not describe simulation accuracy. The data covers personality, values, beliefs, emotions, and attitudes.
In the cited preprint, agents achieved 92% survey-response alignment (Quadratic Weighted Accuracy, or QWA). Sentiment alignment reached up to 88% in framing tests (arXiv 2505.22125). In a blind backtest of 200 real ads with AdSpark, the ads Predikta ranked in its top 20% earned a 3.4× higher click-through rate and a cost per click 1/2.6 as high as that of the bottom 80%. Predikta shows what is most likely to perform; it doesn’t guarantee results.
A general chatbot isn’t configured to represent your chosen audience. Predikta simulates a defined Filipino audience using survey-based profiles, then reports scores and reasons by segment. Its approach has been evaluated in the cited study and commercial backtest.
Building and profiling audiences (including your own customers through MAP ME), asking a modeled segment usage and attitude questions, testing campaigns before launch, and reading live comments after launch with Listen.
No. Test ideas in minutes, then use fieldwork or live A/B tests to validate the strongest options.
Talk to our team for a walkthrough of how your campaign materials and customer data are handled during testing.
Simulations return audience insights in minutes. A free quick run includes 10 modeled responses.
Predikta is built by Netopia AI, a Behavioral AI company that models how Filipinos decide: AI engineers, behavioral scientists, data experts, marketers and professors, with academic partners from UP. Netopia AI is backed by 917Ventures, Globe’s venture builder, through its Velocity Program.